About Us – Modus

Introduction

Modus is a steady-fast growing Integrated MarCom Solutions enterprise. We provide responsive marketing communication solutions for clients who look for innovative and fresh ideas. Modus is also the creative powerhouse for many visionary brands, supporting them to tell their brand stories across platforms and to meet their desired goal.

In our two-and-a-half decade-old legacy we have been reinventing and rediscovering ourselves to remain youthful, dynamic, and relevant to the changing trends and technologies. We are equally adept in conventional advertising and marketing communications as well as the latest trends in digital and content marketing.

Identity

An integrated marketing communication solution company

We are a committed team of creators, thinkers, innovators, and producers who share a common passion for brand solutions. Together we curate successful brand stories that help the clients to build their reputation and ROI.
We do brand and MarkComm strategy, Identity designing & positioning; website development & digital marketing; creative campaigns, brochures, literature, annual reports and newsletters; content development, PR & publications; events, activation & exhibitions.

“Your brand is the single most important investment you can make in your business.”

To exploit the potential of Brand Stories, we curate and manage brand identities, result-driven campaigns, well-defined websites and other essential services to help brands with their image and strategy.

Vision and Mission

Every step towards a meaningful communication

To become a global stature marketing communication and designing agency to produce the best meaningful and ROI-driven communications.

To PROVIDE innovative and effective integrated branding solutions to establish a unique identity of their own
To ASSIST the brands to move with the best of market trends and technologies
To CREATE target-driven campaigns for brands to convert sales objective
To ADVICE the right strategy to help the clients grow their businesses and realize their market potential

The journey so far

A journey of great learnings with time

1998

Born on a desk, part of a small single living room in South Extension, in Delhi to provide alternative creative ideas for the brands who are in search of newness despite having big and established international agencies to serve. The name Modus is derived from the word Modus Operandi after many contemplations of thoughts and ideas. The logo, a sketchy pencil, within the boundary of cut marks and a squire font was introduced tactically with a long-term vision.

The boutique designing agency’s hard work brought the first job from AMUL. Then Frank and CBSE followed thereafter.

2000

The First major turning point came, when Modus got the opportunity to create a corporate profile building exercise for OIL India Limited, India's one of the premium Up-stream oil company. This first profile of OIL aimed for Petrotech, addressing international market. A journey of true learning and acknowledgement started thereafter.

2002

An innovative campaign conceived for ITDR, sponsored by Maruti Suzuki on traffic rules. The campaign's unique thought to promote children to act as the lead role to teach the elders how to follow traffic rules. The cartoons characters led the campaign into a success story in Delhi’s road today.

Maruti Suzuki engaged Modus to do in-depth research on the behavioural study of Truck drivers during transit. The suggestions recommended were appreciated by the authority.

2004

Modus received many special projects to serve brands on a long-term basis, be it corporate profiling or campaign designing, be it packaging development or POS or brochures or websites, all the works got recognized by many conglomerates/companies and they started trusting Modus’s ability to transform their vision into different marketing communications. The works for Som Distilleries and Chateau Indage got a great response from the liquor market.

2006

Modus conceived and handled the branding and profiling project of the Nobel Museum for its Centennial Exhibition, held in Bengaluru. India was one of the countries selected by the Nobel Museum out of 6 counties for its centennial exhibition. GE, Ericsson, Bacardi, SumiMotherson, and many other brands appointed Modus for their branding and creative works.

2007

Modus entered into mainstream advertising, pitching as an integrated creative agency for the first time. HSIL appointed Modus as its creative agency for its flagship brand “Hindware”. The Italian collection campaign was a turning point for Hindware’s brand reinventing strategy to become a mega player in the Indian market. A major milestone achieved for Modus establishing as ROI driven creative agency.

2009

Modus won “Achidesign” Award for the best creative campaign for Hindware’s “Italian Collection”. The campaign strategically helped Hindware its reestablishing strategy.

2010

Modus was appointed as the creative agency for Tata Power DDL (NDPL). Tata Power DDL won awards for the best internal communication company in Singapore. The company bagged the award for many further years.

2012

Modus entered into an exhibitions platform, bagging DGH and OIL India's Exhibition shows for different states. The idea-centric exhibitions made Modus a favourite to Brand champion entities.

2014

Expanded into other zones. Became an integrated marketing communication agency, adding many other services to the platter.

2016

Modus was appointed as the creative communication agency for Fortis Group under the corporate communication division. Golden Tobacco chose Modus as its communication agency for 3rd consecutive year.

Modus's east zone executed many exhibitions, international seminars and events for Odisha Government and other clients.

2019

Modus entered into business management services. One of the top management appointed as the CEO of South Delhi-based Hospital, a speciality healthcare centre in Delhi, to handle its complete management. The core responsibility was to create an ethical environment and to build a trusted brand, so the business can be a sustainable and automated process. Other responsibilities were to look at marketing-sales stocks, employee and doctor engagements, along with other general management services required from time to time.