Businesses don’t operate in a vacuum, and function in a social, cultural, and regulatory context.  Every facet of a business does not come directly into the value chain. It is the responsibility of every business and brand to give its bit back to society. If the brand values this context it is absolutely important for a business to have a CSR strategy. The CSR strategy requires the company to think and plan very carefully about its business purpose. The point about CSR is that just like you measure the business impact you also have to measure the social impact of your strategy. So, we at Modus understand your vision and the impact you make on people’s life around you. It is our responsibility to share it with your audience in the best possible manner to enhance your brand perception and hence its value.